
Original Smith
Artist’s Statement
With an insatiable love for the ocean, for travel, for music, for learning, for people — and all things creative — a spirit of wanderlust is the thing that
makes me tick.Biography
I’ve spent half a lifetime driving ideas with hundreds of organisations and all walks of life; delivering strategy, creativity, storytelling and inventive ways of working (plus a healthy dose of energy) to businesses seeking to innovate, differentiate or disrupt. Driven by an entrepreneurial spirit, I’ve built a creative digital services agency from the ground up, founded multiple tech start-ups and proudly own half a quirky little business named Luna Tractor; each driven by human-centred and design-led approaches to problem solving — ensuring purpose, creativity and technology are elegantly packaged and fit for human consumption. My experience is rich and my skills are diverse; all are grounded in pragmatic approaches to problem-solving for creative, technology and business challenges as I work with executives and through all levels of an organisation.
I’m a lateral thinker and creative beast with a love of language, a unique ability to simplify the complex and a strikingly similar physique to a wombat.Website
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